Small Victory Clothing was born with a need to find something themselves would want to wear, not what they were force fed commercially to be ‘cool’, something that appealed to them and they're friends and in turn to their customer base. With that in mind Small Victory Clothing has always encouraged customer interaction and involvement to help create what the customer wants from an independent clothing brand.
When Small Victory Clothing came to us, they were already an established brand making huge waves in the underground clothing industry. Their website on the other hand was holding them back and their marketing strategy was lacking direction.
Web Design, Big Cartel, Branding, MarketingView live project
When Small Victory Clothing came to us they already had their branding created but their photography screamed start-up. We put together a plan in place to make sure Small Victory Clothing’s photography stood out from the crowd.
You’re probably wondering ‘what’s Big Cartel?’. Well back in the early 2010’s, Big Cartel was all the rage within the eCommerce clothing scene as a gateway for young brands to get an online store up at low monthly costs. Think of it as yesteryears Shopify with a more stripped down backend.
The Small Victory Clothing’s website was created back in 2014 with mobile in mind, so customers could buy their products anywhere.
Small Victory Clothing had a brand new website… so now what? We worked closely with the brand to come up with a monthly marketing strategy that would aim to grow their business to the next level. This comprised of monthly newsletters, paid social media posts and Adwords.
We took Small Victory Clothing’s influences and created a website that speaks volumes for the growing brand. Since its launch in 2015, the website has enabled the business to further push itself in the independent clothing industry.