Pure Aesthetics Clinic

An elegant rebrand

Building a better clinic

Since the clinic opened in 2007, the business has seen little change brand wise and its website lacked even the basic treatment information. Pure Aesthetics Clinic came to us to drastically modernise it’s ageing brand and transform its website.

The Pure Aesthetics Clinic is situated in Rotherham and it specialises in providing the best beauty care possible for its clients. They have practitioners that combine over 28 years experience, all staff are rigorously trained to the highest industry standards and they are constantly exploring new technologic avenues to keep improving their service. They even recently gained the ‘Elite Clinic’ status making them one of the only clinics in Yorkshire to do so.

The clinic has been growing immensely since it’s launch in 2007. With over a decade since it’s opening, the Pure Aesthetics Clinic has strived to keep it’s excellent reviews and strong lasting relationship with it’s clients. Not to mention all their services are the latest and greatest technological treatments available on the market so they're able to provide their customers with the industries best.

What we did

Web Design, WordPress, WooCommerce, Branding, Marketing

View live project ShapeCreated with Sketch.

The new rebrand

Logo and colours

The businesses owner Fiona was keen for us to take the brand in a more classier direction that would reflect the clinic's recent revamp. Our outcome was an elegant shield with the clinic’s initials that would aim to push their business to new heights within the industry. Go along with the revamped logo, we chose an array of colours with a soft gold as their new primary colour.

  • #AF8E5B
  • #85714D
  • #F7F8F8
  • #231F20
  • #000000

Branding on all levels

Tieing the brand together

To finish off the brand new visual identity for Pure Aesthetics Clinic we created a series of guidelines such as: typography, photography, illustration, tone of voice, and more. It comes with detailed instructions on how to use these elements, including the new logo in a variety of contexts.

Easy to use CMS

WordPress backend

We created Pure Aesthetics Clinic a custom WordPress stack that utilises WooCommerce as it’s eCommerce platform. We wanted to create a seamless process for adding new treatments and products for the clinic, this is where the WordPress CMS comes in. All changes are then pushed to the frontend.

"Oena are innovative in design. They listened to all our needs and ideas integrating these and many more of their own. The website represents our aesthetics clinic beautfully, clients find the site easy to use, the online booking system is a fantastic feature and drives new clients to our clinic.”
Fiona LawsonOwner of Pure Aesthetics Clinic

View products anywhere

Beautifully responsive

We made Pure Aesthetics Clinic's new site beautifully responsive so you can view their products anywhere without sacrificing functionality.


Fresh off the press

The clinics new brochure

To go along with the clinics revamp they needed a new brochure to advertise their treatments whilst clients wait in their fancy new reception area. We created a new brochure for them that elegantly sits perfectly well with the rest of their new branding.

Start showing off

The website

The new Pure Aesthetics Clinic website is where everything comes together: branding, typography, tone of voice, photography, and of course a place to promote their treatments.

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