Today we launched our own reband which is project we’ve been quietly working on this past year.2 minute read
Launching a rebrand is never easy work, there’s always a mixture of excitement and self doubt when it comes to shinning the spotlight on your revamp. When we decided to revamp ours we had mixed emotions from the very start.
This was one of the toughest projects we’ve ever worked on as it tackles the age old design problem that “you are never happy with your own brands design” which is true to the very core. You end up scrapping a lot of work and starting again more times than anything else which can be a huge headache. You just have to remember though that in product design or marketing, it’s relatively easy to adapt and learn from mistakes.
We just want to say a huge thank you to anyone that has worked with us over the years, especially during the early years when we were trying to get our name out there. We’ve got lots to add to our new site and as we’ve said before design is never truly finished, it’s always an on going process, ever changing along with the world as we know it.