Agency News//Aug 26, 2018

A new look for Helen Badge Jewellery

The new website showcases all the beautiful jewellery the business has been well known for decades.

3 minute read

A new look for Helen Badge Jewellery


We’re proud to announce the launch of the new, an eCommerce website that showcases all the beautiful jewellery the business has been well known for decades.

Through an ongoing partnership with Helen Badge Jewellery, we worked side-by-side with the businesses owner Andrea to develop a new strategy, brand and digital design direction for the company.

Moving away from Magento

We all know Magento has a lot of big benefits for businesses looking to sell goods online but have we ever took time away to consider the impacts of using it’s platform for smaller businesses?

When Helen Badge Jewellery came to us in 2015 they were already using Magento for their business but it was on a small scale. At this point they had a very basic site and hired us to create a new website on the platform that would push them leading forward to compete with their competitors. When we launched their new site in the Summer of 2015, it was to huge success for the brand and they were off to a great start on their quest to expand.

As we all know the grass isn’t always greener on the other side as this was the year that saw several big Magento patches. Unfortunately due to the complexity of the patches and how they change the platforms structure, they can become costly for small businesses.

Fast forward to early 2017 when Helen Badge Jewellery gets in touch to hire us again for another site revamp. During this conversation we expressed our concern choosing Magento as their platform of choice. At Phase we believe when you hire us, it’s not just for our skills but also our expertise. If we think a decision will benefit your business in the long run, we will make sure you know that you’ve got multiple choices.

Final thoughts

Since moving to WordPress, Helen Badge Jewellery now has a robust and secure website that will see them through for years to come. We couldn’t be more happy with the result and this case study is the perfect example of embracing change. A platform that works well for other businesses won’t necessary work for yours. Get in contact with us today and we can help you bring your business to life online, whether it’s a start up or an established brand looking for a refresh.

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Oena is a full-service agency, hard at work designing and building beautiful digital products, brands, and experiences. In our spare time we also like to run our blog and share our experiences in this ever changing industry.

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